Welcome to
ICON fishing.

We’re a brand that pushes the boundaries, put it out there and steps up to the challenge. We produce fishing tackle that allows you to explore the seas, be a it from beach, boat or somewhere in-between. Our aim is to give you the best equipment to catch more fish, no BS, just good old fashioned tools that stand up the task each and every time. It’s time to get out there and catch some fish.

ICON – Go Further.

FREE luggage with FXD rod purchases

Throughout 2018, whenever you purchase any of the ICON FXD rods, you can claim a set of free ICON luggage worth nearly £48.

If you purchase one of the four rods in the range, we’ll send a cool bag worth £17.99 and a rod holdall worth £29.99 totally FREE OF CHARGE!

Our FXD range is split across two levels; FXD Sport and FXD Elite models. Both offer the choice of 4.2m or 4.5m lengths and feature high-spec Fuji components throughout. These ‘continental0-style’ rods offer fixed spool users versatility for distance casting or fishing over heavier ground, with no compromise when it comes to spotting shy bites from smaller species. Prices start from £269.99srp.

To make a claim simply click here and fill in the claim form, uploading your contact details and your proof of purchase. We’ll then process your order and within 28 days you’ll receive your freebies.

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Welcome to the ICON website!

So, what is ICON? The brand has existed for nearly a decade now and in recent years it has gained huge momentum from it’s launch of key rod ranges such as the much-lauded M-sport shore rods. We produce gear that suits all budgets but we never skimp on quality – product performance is hugely important to us so we’re proud that we work with a team of designers and suppliers who share our visions.

These days the brand has a huge range of kit on offer; rods, reels, clothing, luggage and accessories. We’re continuously looking at new avenues to explore and over the coming months we’ll keep adding to the portfolio.

Where can you buy ICON tackle? We have a nationwide network of dealers who currently stock or can order in any of the ICON products. With 24hr turnaround from our central UK warehouse, our dealers can get you the kit you want (depending on stock availability) to get you fishing.

Want to find out more about ICON products? Well, you’ve come to the right place. Not only will we be updating the news section to bring you info on key products and new releases, but you can also download our digital catalogue here.

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